Edith Asibey
Edith is the founder of Asibey Consulting. She is an advocacy and communication strategist, behavior designer, and Tiny Habits® Coach who has honed her skills leading global organizations dedicated to solving the most pressing challenges of our time. Multicultural since birth, Edith has lived and worked in several countries and is fluent in four languages. She has been recognized for running effective campaigns in a variety of cultural settings.
Edith leads Asibey Consulting’s work with nonprofits, foundations, humanitarian organizations, and socially responsible companies that want to drastically improve how they engage supporters. She is a Trustee of the Population Council and of Avina Americas; teaches a communications and marketing graduate course at Columbia University; is a frequent speaker at trade conferences; and is the author of several articles and two popular “how-to” guides.
During her time as a humanitarian worker with UNICEF, Edith was stationed in Brazil when the country was about to host of the 2014 FIFA World Cup, the 2016 Olympic and Paralympic Games in Rio de Janeiro, and during the unexpected response to the Zika virus epidemic, also in 2016. In response, she and her teams designed cutting-edge global engagement strategies that leveraged digital channels in new ways. They successfully mobilized millions of people in over 150 countries in support of children's rights.
Edith also brought strategic thinking to her role as Chief Communications Officer at The Atlantic Philanthropies in New York, one of the largest philanthropic foundations in the world, which invested $8 billion to advance opportunity and promote equity and dignity before it completed grant making in 2016. She directed global communications; established the Foundation's digital imprint; shared Atlantic's lessons learned and elevated the profile of Atlantic's programs which supported over 1,000 grantee organizations all over the world.
Edith holds a Bachelor of Science in Biology and a Bachelor of Education both from the University of Sao Paulo in Brazil; a Master of Arts in Media Studies from Stanford University; and a specialization in Leadership from the Harvard Kennedy School of Government.