How to Spruce Up Your Digital Presence
Managing your digital presence can feel like a daunting pocket of work for many nonprofits, but it is important to keep your networks current and consistent. With so many avenues to reach and engage audiences, it can be hard to figure out exactly where to start. Whether you are tidying up your social media platforms for an upcoming media splash or just finding a rhythm for consistent posting, it is important to cover all the bases. Here’s a few easy wins to refresh your presence across platforms.
Update Your Feed
Maintain up-to-date posts across your social media channels.
As audiences find your social media, ensure that your posts are current. If people arrive at your page and find that your organization hasn’t posted in months, they may think you are inactive; thus, they are less likely to engage with your cause as it appears outdated. One way you can avoid this is by regularly updating your pinned posts. With these posts showing up at the top of your profile, they ensure that your most relevant content is seen first.
You can also increase the frequency of your posts by producing evergreen content— posts that remain relevant to readers, regardless of when they are posted. One evergreen post every other week could be the perfect cadence to get you started in becoming more active online.
Canva helps expedite content creation across platforms, which can help nonprofits make the most out of a limited capacity.
Unify Your Brand
Create visual assets that are uniform across your social media pages.
When creating content, it is important that the colors and fonts you use across social media platforms are uniform. While you can still customize the content and the tone you use to fit your audience and the platform you are reaching them on (e.g. LinkedIn vs. Instagram), you want to make sure that your visual elements are instantly recognizable. Be sure to also include your logo when you can. Having consistent branding increases the visual appeal of your social media pages and optimizes your content and reach. When your audience sees a specific palette of colors and font, they should be able to easily identify the content as yours.
Update Your Homepage
Make sure the most urgent things are the first things your audience sees.
Always display the most important upcoming events and efforts on your homepage. Using a website pop-up or a banner can be a great way to draw attention to an event or cause. A great way to do the same thing on social media would be pinning posts to your profile. This informs audiences of what your organization is up to as well as what is coming up and what they can do to play a part in your mission.
As your digital presence draws more eyes, it’s important to be current and consistent so that your audience’s experience in finding information, taking action, and engaging with your content is as easy as possible.
Plant Your Flag
If your organization has a physical space, ensure it is represented on “Map” apps.
If your nonprofit has a space that is open for people to visit, make sure it is present not only across social media platforms but in “Map” apps (e.g. Yelp, Google Maps, and Apple Maps). This is oftentimes a low-risk, high-reward tactic that can serve as an easy advertising tool, especially as people search for things to do and places to go. Whether you host events or serve as a group hub, having an account on sites that encourage foot traffic can establish your organization’s presence beyond the internet.
Begin your path to improving your brand recognition and amplifying your calls to action today!
This article was written by Trinity Worthy. For more insight on topics ranging from social media strategy to Asibey’s consulting work, follow our LinkedIn page.